HAPPA Direct Seeks Advocate of Equine Welfare

HAPPA Direct, the premier shopping outlet of the Horses and Ponies Protection Association (HAPPA), a registered charity dedicated to equine welfare, is excited to announce its innovative Brand Ambassador Programme. This program seeks to engage a passionate and dedicated equestrian to represent the HAPPA Direct brand across the United Kingdom.

As the face of HAPPA Direct, the chosen Brand Ambassador will play a pivotal role in increasing community awareness about how shopping at HAPPA Direct directly contributes to HAPPA's mission of giving a second chance to neglected, abused, and unwanted equines through rescue, rehabilitation, rehoming, and education. Charity bosses are specifically looking for a brand ambassador who owns or loans a horse that has previously been rescued from cruelty or neglect.

Sarah Arthur, HAPPA Chief Executive Officer, explains, “This is an opportunity to celebrate a horse rescue success story. Our brand ambassador will have a compelling story to tell about the horse they care for and advocate how rescue horses can compete against the best in the show ring, dressage or show jumping arena.

The Brand Ambassador will actively spread the word about HAPPA Direct over a six-month period, leveraging their equestrian knowledge and community presence. This entails endorsing the values and goals of HAPPA, fostering camaraderie within the shop community, and encouraging others to support equine welfare.”

In return, the Brand Ambassador will enjoy a host of benefits, including:

  • Complimentary or discounted HAPPA Direct products for review
  • Access to free indoor arena hire at Shores Hey Farm
  • Exclusive invitations to onsite and online charity events
  • Featured inclusion in marketing materials, the Charity's magazine, and press releases.
  • Branded merchandise for both the ambassador and their equine partner
  • Professional brand ambassador photoshoot
  • A platform to share their own compelling rescue and rehabilitation story.

The search is on for an exceptional individual who aligns with HAPPA's ethos and can authentically promote its values. The ideal Brand Ambassador will reside in or around Lancashire, and demonstrate a strong passion for equine and rider welfare, the chosen ambassador will be 18 years or older or have parental consent if under the age of 18.

The application process involves two rounds: an initial written submission and a follow-up video introduction showcasing the applicant and their equine partner. The video introductions will be shared on HAPPA Direct's social media platforms, and followers will vote for the winner. Applications open from October 27th to November 27th.

To apply or learn more about the HAPPA Direct Brand Ambassador Programme, please visit the application form linked here. In case of any enquiries, applicants can also contact Amanda at happadirect@happa.org.uk

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